‘STAR POWER doesn’t matter in web space’
Isha Koppikar, who is gearing up for ALT Balaji’s upcoming web series ‘Fixer’, believes that web space has given birth to a lot of actors. She is happy to play unconventional characters that the platform is offering
After creating a niche in the film industry with her versatility, passion, and love for acting, Isha Koppikar is now working to leave her impression on the web space. The actor says she is always in search of good content and that’s all that matters to her. “My focus has always been ‘good content’. I want to do roles that are substantial, roles that one can reckon with. I want to play characters that will allow me to experiment and grow as an actor. The idea is, whatever you do, make sure you choose good content. When you work on a good project, you experience a
high. I want to be in that high all the time,” says Koppikar.
On how star power doesn’t really matter in the web business, Isha says, “In web, we care more about good actors who can justify the role. Content is the sole king here. This is because unlike movies, numbers are not an aspect to be concerned of.”
The actress is currently working for ALT Balaji’s upcoming web series Fixers. She will be seen playing the character of Sub-inspector Jayanti Javdekar, a typical Marathi woman who lives in a modest house with her young son and husband.
Fixer tells the thrilling story of a tainted ATS officer from Delhi who is drawn into the murky underbelly of Mumbai movie mafia and industrialists and becomes a fixer. Exuding immeasurable power and strength, Jayanti is the one who Malik relies on for any information or arrangements.
Besides, Hindi cinema and web space, the actress has proven her acting potential in Kannada, Telugu and Tamil movies including ‘O Nanna Nalle’, ‘Jodi, Surya Vamsha’, ‘Prematho Raa’ to name a few. Being a part of this industry for more than two decades now, she has seen how the audience and their demands have evolved over the years. Isha feels, today, the audience is much smarter and it is difficult to cater to their demands and match to the level of their expectations. “This new generation has got immense exposure because of technology, as a result of which their thought process is changed. They are glued to information and are constantly looking for something meaningful. This is one of the reasons why reality-based web shows and movies are doing well,” says Koppikar who wishes to play a character like a warrior queen Wonder Woman in her career.
However, in the real world, she is indeed a wonder-woman balancing a hundred things on her plate. She is not just an actor, but a wife, mother, an entrepreneur, a politician and a lot more. Sharing her mantra of managing everything so well, Isha says, “We all have to balance for better. It is all about how much you value your time as well as the time of others who are important to you. Also, it is important how you utilise that time. Like, I have a 4-year-old daughter. I can be with her all day but if I am not participating in her day-to-day activities, how am I adding value to her life as a mother.”
“I believe, we all have time... we make time for what is important,” she concludes.