Rock N Shop carries forward Priya and Charu Sachdev’s long-established practice of breaking new ground for fashion in India.
– Priya and Charu Sachdev talk about their newest foray into the world of fashion and luxury.
Innovators in the truest sense of the word, Priya and Charu Sachdev have been at forefront of India’s fashion orbit since the time it was a edgling movement and nowhere close to global entity it is today. The sisters launched Moschino, their rst standalone store in Mumbai in 2005 and then followed it up with the multi-brand Kitsch which gave Indian consumers their earliest exposure to luxury labels like Stella McCartney, Lanvin and more.
Both Priya and Charu come from much vaunted academic backgrounds. Priya is a double major in mathematics and began her career as an investment banker London. Following her specialisation as a nancial analyst, she began applying know-how in her family business, The Sachdev Group or TSG as it is largely referred to. The Group is a leading automobile dealership which represents Ford, Toyota and Hyundai in North India.
Priya has also co-founded Harpreet Insurance Pvt. Ltd, a company that specialises in general and motor insurance.
Charu meanwhile, started out with bachelor degrees in law and political science from the London School of Economics, which she followed up with a Masters in intellectual property law from the University College London. She then founded TSG International Marketing Pvt. Ltd which managed the retail operations and marketing of luxury brands in India.
Buoyed by her leadership acumen, TSG International has grown into a company that is the exclusive retail, distribution and marketing partner for territory of India for brands like Yves Saint Laurent, Victoria Beckham, Alexander McQueen, Oscar de la Renta, Stella McCartney, Diane von Furstenberg and many more.
Rock N Shop is Priya and Charu’s collaborative effort and has been conceptualised to leverage technology in order to reach out to an afuent Indian audience. The online portal currently showcases more than 300 brands and aims to provide an inspirational shopping experience to fashionforward consumers.
We nd out more in our exclusive Millionaireasia India interview.
What were the key objectives with which Rock N Shop was founded?
Rock N Shop was founded with the idea of taking luxury shopping to every door step of indulgent and aspirational shoppers in India. We offer a wide premium collection with just a click of a button facilitated by seamless technology. The idea is to offer fashion forward consumers an inspirational and intimate shopping experience.
How is the market different from the time you launched Moschino?
There are a lot of foreign players who have entered the market and opened stores across India. India is now home to not only uber luxury brands but also brands like Coach and Kate Spade that have mass appeal t into the luxury category. Some companies are recalibrating their joint venture partnerships to widen their Indian presence. When we opened our rst store, we were one of the only players. However today, luxury is a term which is affordable to anyone and that’s why online great way to reach out a wider audience.
Is technology a game changer in fashion and luxury as well?
Yes, technology is a game changer and using AI or articial intelligence to sell online is the smartest tool one can use. It’s no secret that Articial Intelligence has been touted as one of the biggest things to change the e-commerce industry. Currently estimated by e-Marketer to be almost 7.3% of all global sales, the e-commerce industry is using AI to push the envelope. With increasing competition, all e-commerce platforms need to nd smarter ways to engage with customers and anticipate their needs.
There is a diverse product range from headphones to tuxedos at Rock N Shop. Do you think the Indian consumer has evolved as a quality conscious buyer?
Indian buyers are extremely conscious of what they purchase and are also very price conscious. At RNS we have headphones that t all budgets, from luxury to mass. We also EMI options available for our customers. This is available on all products and the great thing about selling online is that, with the touch of a button we can deliver to tier 2 and tier 3 cities anywhere in India. It is because people have evolved and are price conscious we have a large number of sales that come from these cities.
What would you consider your single biggest USP?
Rock N Shop is uniquely positioned with greater visibility at the high end of the fast-growing luxury market in India. If you sell luxury online its important to be authentic and deliver a memorable experience so that customers come back to you again.