The Unapologetic Note
Self-expression forms the core of Shaze’s brand philosophy and its new fragrance is the perfect companion for women that are unafraid to be themselves
It’s not just the mood; it is also about being true to one’s personality. Staying true to its philosophy of more than, Shazé presents a new fragrance for women that is not classified as just sweet or feminine or refreshing. It has the right notes for those who love to be unapologetic for being themselves.
A perfect blend of invigorating woody aromas with a dash fruits, spices and musk, the fragrance is an expression of ideas that society has traditionally judged. Good to be Bad is the dare with which she writes her own story; it is her inherent personal style that encompasses a fierce independent streak. The fashion-aware woman of the modern world knows what she wants. She does not let society define her ways.
This eau de parfum lets a woman be her seductive yet charming self. It is that fragrance which lets her wear her inner playful temptress with ease. The distinct notes of the perfume work to engage romance and femininity with an infusion of modern sensuality to create a lasting impression.
The name of the perfume is inspired by the attitude to look beyond what is termed as “good” by society. It is the faith that asserting her bold choices makes her more than a “good” woman.
The silver cap, representing the devil, is a keepsake. Traditionally, the devil has been looked upon as someone who doesn’t fit in society. The devil is one is not afraid of going against the norms; the devil is an idea which negates rules to define a free-spirited will to carve its own way. The exclusive cap articulates this attitude with a design inspired by the woman herself. It is reminder that it’s “good to be bad” in a world that demands constant apologies for everything unconventional.