The Unapolo­getic Note

Self-ex­pres­sion forms the core of Shaze’s brand phi­los­o­phy and its new fra­grance is the per­fect com­pan­ion for women that are un­afraid to be them­selves

MillionaireAsia India - - Wealth Management -

It’s not just the mood; it is also about be­ing true to one’s per­son­al­ity. Stay­ing true to its phi­los­o­phy of more than, Shazé presents a new fra­grance for women that is not clas­si­fied as just sweet or fem­i­nine or re­fresh­ing. It has the right notes for those who love to be unapolo­getic for be­ing them­selves.

A per­fect blend of in­vig­o­rat­ing woody aro­mas with a dash fruits, spices and musk, the fra­grance is an ex­pres­sion of ideas that so­ci­ety has tra­di­tion­ally judged. Good to be Bad is the dare with which she writes her own story; it is her in­her­ent per­sonal style that en­com­passes a fierce in­de­pen­dent streak. The fash­ion-aware woman of the mod­ern world knows what she wants. She does not let so­ci­ety de­fine her ways.

This eau de par­fum lets a woman be her se­duc­tive yet charm­ing self. It is that fra­grance which lets her wear her in­ner play­ful temptress with ease. The dis­tinct notes of the per­fume work to en­gage ro­mance and fem­i­nin­ity with an in­fu­sion of mod­ern sen­su­al­ity to cre­ate a last­ing im­pres­sion.

The name of the per­fume is in­spired by the at­ti­tude to look be­yond what is termed as “good” by so­ci­ety. It is the faith that as­sert­ing her bold choices makes her more than a “good” woman.

The sil­ver cap, rep­re­sent­ing the devil, is a keep­sake. Tra­di­tion­ally, the devil has been looked upon as some­one who doesn’t fit in so­ci­ety. The devil is one is not afraid of go­ing against the norms; the devil is an idea which negates rules to de­fine a free-spir­ited will to carve its own way. The ex­clu­sive cap ar­tic­u­lates this at­ti­tude with a de­sign in­spired by the woman her­self. It is re­minder that it’s “good to be bad” in a world that de­mands con­stant apolo­gies for ev­ery­thing un­con­ven­tional.

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