– Avik Chatterjee, Head-Innovations & New Formats, Speciality Restaurants Limited speaks about his foray into the world of restaurants
Avik Chatterjee, Head-Innovations & New Formats, Speciality Restaurants Limited, speaks about his foray into the world of restaurants and the brand’s expansion plans
Food and technology come together to create experiences that are ethereal have an everlasting bond with the discerning guests.
Please tell us a little about your journey into the world of restaurants? Did you always want to be a restaurateur?
I was born into the world of restaurants, as my father, Anjan Chatterjee, started his first restaurant the same year as I was born (25 years ago). Like him, I’ve always wanted to be an entrepreneur. At the age of 18, I started my first entrepreneurial journey into the restaurant industry by the name of ‘Madbites’ (a midnight food delivery service). I knew I had to carve it out for myself and hence it was decided that would head the new restaurants to work on new concepts while keeping up with current trends.
What role does technology play in the kitchens of Speciality Restaurants? Please elaborate.
At Speciality Restaurants, we focus more on technology that improves overall food quality and kitchen health rather than using technology to reform a type of product. We used technology for the purpose of dehydration, lacto-fermentation, cryo-frying and smoke treatments to name a few.
What are the upcoming trends in the restaurant industry?
I would say it’s all about simple yet effective and innovative presentation. Regional flavours are also big at the moment and will continue to be. People are moving away from the classics getting more and more experimental when it comes to eating out.
How has the restaurant business evolved over time? Where do you see it go over the next few years?
Previously, people were used to multi-cuisine restaurants with not much focus on the concept. Patrons would seek quality food at a respectable price and ambience. Today, we see the same patrons seeking focused cuisines with new innovative flavours.
What sets Speciality Restaurants apart from the other restaurants businesses in the country?
Speciality Restaurants is the only listed company in the home grown fine dining space in country. With an experience of over 25 years and 16 brands across various cuisines, we have a deep understanding of the average Indian diner. What really sets us apart is our operational capability and internal employee training.
What are the future plans for Speciality Restaurants?
After the successful launch of two new Asian brands, we are soon to launch our newest addition restaurants in Mumbai. Along with the expansion of current brands, Speciality Restaurants is expanding overseas in countries such as Sri Lanka, United Kingdom, USA, UAE and a few others.
At Speciality Restaurants, we focus more on technology that improves overall food quality and kitchen health rather than using technology to reform a type of product
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