Radiant. Rule-Breaking. Care-free. Estée Lauder introduces Beautiful Belle, the new fragrance inspired by today’s modern bride who challenges tradition, making their own rules in love and life. Embodying the thrill of falling – the first shy moments of attraction, the full-blown romance, the promise of forever – Beautiful Belle is a brilliant, luscious floral, oriental scent as unforgettable as she is. Throwing tradition to the wind, Beautiful Belle embodies the fun, flirtatious radiance of today’s irreverent bride. Beautiful BELLE is sparkling with the luminosity of modern femininity. Composed as an unforgettable love story, the addictive floral, oriental fragrance blossoms in chapters telling the tale of happiness, romance seduction and addiction that embody this alluring signature scent.