Festive sales usher in joy, revenue for Amazon and Flipkart in Oct
Online retailers Amazon India and Flipkart reported blockbuster sales in the festive season. Sales in October were three times the average revenue they generated in months in which big sales events are absent, they said.
Amazon’s website drew the highest traffic in India and also generated the highest transactions, head of Amazon.com’s India business, Amit Agarwal, said in an interview, citing IMRB data.
“More than half of India’s online shoppers shopped on Amazon.in this festive season, according to that data. Additionally, more than 70,000 sellers received more than one
Amazon, Flipkart said their Oct sales were triple that of average revenues
Amazon said it exceeded all internal targets for the Diwali sale month
Rival Flipkart claimed a market share lead against Amazon
Flipkart said GMV grew 90% from that of Big Billion Days sale in 2017
order this festive season,” Agarwal said on Monday. Sales of Amazon Prime, the company’s popular subscription programme, doubled from those of last year, he added.
“We exceeded our most ambitious plans across all dimensions in terms of new customer growth, unit sales and in terms of GMS (gross merchandise sales) and Prime growth,” said Agarwal.
Flipkart countered Amazon’s claims of market leadership.
“We’ve managed to maintain the market share (lead) of 70-30 during this BBD (Big Billion Days), we believe,” said Smrithi Ravichandran, senior director at Flipkart. “We’ve ensured that we’ve retained the leadership and more in categories like mobile, large appliances and fashion. From a GMV (gross merchandise volume) standpoint, we’ve grown by over 90% from last year.”
The festive season face-off between Flipkart and Amazon is the biggest annual showdown in the Indian e-com-