Why buy­ing a low-cost, large screen TV may make sense

Mint ST - - TECH@YOU -

Many go­ing for a cheaper, large screen TV over an ex­pen­sive, smart set with small screen

LIM­I­TA­TION OF SMART TVS Most smart TVS have their pro­pri­etary op­er­at­ing sys­tems with a cus­tom user in­ter­face (UI) on top—sam­sung TVS run on Tizen, LG TVS are based on WEBOS, and there are few which run on Google’s An­droid OS. Ev­ery plat­form comes with a bunch of apps; some even let users get new apps and games from their app stores. De­spite that, some of the apps may not be avail­able on a par­tic­u­lar TV due to li­cens­ing or com­pat­i­bil­ity is­sues. For in­stance, Xiaomi’s Mi TV doesn’t have Net­flix yet. Also, nav­i­gat­ing through the TV can be chal­leng­ing with a re­mote con­trol. Rahul finds his PS4 game­play con­troller very handy to op­er­ate. Sim­i­larly, Google Cast al­lows users to use their smart­phone as a re­mote and stream or mir­ror any­thing they want on the TV screen from their An­droid smart­phone.

CHANG­ING PER­CEP­TION ABOUT AF­FORD­ABLE TVS

While opt­ing for an af­ford­able TV with the big­gest pos­si­ble screen size and mak­ing it smart af­ter­wards makes sense, com­par­isons are likely to be made be­tween a TV by an In­dian or Chi­nese com­pany and TVS made by LG, Sony or Sam­sung. In­ter­est­ingly, many of the In­dian com­pa­nies use open cell dis­plays (used in man­u­fac­tur­ing of LCD and LED TVS) made by Sam­sung and LG. One of the In­dian compa- nies Daiwa uses an A+ Grade open cell from Sam­sung Dis­play, a sub­sidiary of Sam­sung which sells open cell to man­u­fac­tur­ers in In­dia, to of­fer a high qual­ity ex­pe­ri­ence to users at lower prices.

How­ever, the panel used in the TV isn’t the only fac­tor that af­fects the dis­play qual­ity.

“Open cell is 80% of the TV'S cost but there are many other things that make the pic­ture look per­fect and colour­ful such as the dif­fu­sor sheets that go be­hind the screen or LED light bars and the qual­ity of com­po­nents and soft­ware ad­just­ment of the mother­boards,” says Ar­jun Ba­jaj CEO, and founder of Daiwa.

PRICE FAC­TOR

Users can get LED TVS with screen size of 40-inch and above with res­o­lu­tion of 1,920x1,080p and above for un­der ₹20,000 these days. In com­par­i­son, a smart TV by Sam­sung or Sony with sim­i­lar screen size would cost over ₹40,000. The re­duc­tion in im­port duty on an open cell panel from 10% to 5% is an­other fac­tor that has helped In­dian com­pa­nies keep the prices in check.

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