A sales bump for cars in the run-up to fes­tive sea­son may be a myth, show re­tail num­bers

Mint ST - - NEWS -

such as Dussehra. About 1.15 mil­lion ve­hi­cles were reg­is­tered un­til 29 Oc­to­ber, showed data from Va­han. Be­sides, reg­is­tra­tions plunged 26.84% in Oc­to­ber from a year ear­lier.

Ac­cord­ing to Avik Chat­topad­hayay, founder of the brand con­sul­tancy Ex­pe­real, ve­hi­cle man­u­fac­tur­ing com­pa­nies are to blame as they did not re­cal­i­brate their pro­duc­tion cy­cles on a quar­terly ba­sis while deal­ers too have failed to raise a com­plaint on this prac­tice be­fore.

“Deal­ers have been com­plain­ing this year as other is­sues have hit them hard. This in­ven­tory pile up hap­pens twice a year but a 22% drop in sales was never ex­pected. The com­pa­nies also give com­pen­sa­tion to deal­ers but usu­ally it comes at the end of the year. In the sec­ond quar­ter usu­ally reg­is­tra­tions are around 65-70% of the whole­sales,” ex­plained Chat­topad­hayay.

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