Mint ST - - FRONT PAGE - A weekly se­ries in which we scan the in­spi­ra­tion and chal­lenges of a first-time en­trepreneur THIS WEEK: COM­PANY Zeo­tap FOUNDED SEC­TOR Data an­a­lyt­ics Com­piled by Malvika Joshi

Back in 2014, data uti­liza­tion was at a nascent stage but it was be­com­ing ev­i­dent that it would play a cru­cial role in busi­nesses. I was in­tro­duced to my co-founder Daniel Heer through our first in­vestor—jan Beck­ers. Daniel had worked with Voda­fone in Ger­many and also wanted to set up a dataled firm. We also re­al­ized that there were many firms sit­ting on ex­tremely valu­able un­har­nessed data. Hence, we started Zeo­tap in 2014 to help mar­keters and ad­ver­tis­ers tap into web searches, lo­ca­tion, mo­bile ap­pli­ca­tions used, gen­der and age, etc.. Tel­cos are our key data con­trib­u­tors. On the con­sumer side, we work with sev­eral lead­ing multi-na­tional firms such as Unilever, Mcdon­ald’s, Nis­san, Di­a­geo and ITC.

When we started off, build­ing cred­i­bil­ity was a ma­jor chal­lenge which we met by strictly ad­her­ing to reg­u­la­tions like the Gen­eral Data Pro­tec­tion Reg­u­la­tion. Data as a con­cept in the con­text of reg­u­la­tion is fairly new, and reg­u­la­tors try and keep up with the fast de­vel­op­ments. It is a con­tin­u­ously evolv­ing and shift­ing land­scape and we try to be on top of that. We need to en­sure we main­tain this and re­main com­pli­ant as we are cus­to­di­ans of cus­tomer data.


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