MY FIRST BUSINESS
Back in 2014, data utilization was at a nascent stage but it was becoming evident that it would play a crucial role in businesses. I was introduced to my co-founder Daniel Heer through our first investor—jan Beckers. Daniel had worked with Vodafone in Germany and also wanted to set up a dataled firm. We also realized that there were many firms sitting on extremely valuable unharnessed data. Hence, we started Zeotap in 2014 to help marketers and advertisers tap into web searches, location, mobile applications used, gender and age, etc.. Telcos are our key data contributors. On the consumer side, we work with several leading multi-national firms such as Unilever, Mcdonald’s, Nissan, Diageo and ITC.
When we started off, building credibility was a major challenge which we met by strictly adhering to regulations like the General Data Protection Regulation. Data as a concept in the context of regulation is fairly new, and regulators try and keep up with the fast developments. It is a continuously evolving and shifting landscape and we try to be on top of that. We need to ensure we maintain this and remain compliant as we are custodians of customer data.