The Porsche 911 is the most profitable car of 2019
The most profitable car launched in the past year was not a Tesla. Nor was it some crazy hyper-car. It was the new Porsche 911.
The eighth generation of Porsche’s iconic car, known internally and to Porsche faithful as the 992, is more profitable, proportionately speaking, than any other vehicle that debuted in the past year. The model has accounted for nearly 30% of total Porsche AG earnings
since it launched, even though it made up only 11% of sales, according to a recent report by Bloomberg Intelligence.
That percentage beats elite models such as the Ferrari F8 Tributo, Aston Martin DBX, Mercedes-Benz GLE and BMW X5, each of which also punch above their weight when it comes to profit margins. The F8 Tributo boasts a whopping 50% sales margin but contributes just 17% of total vehicle earnings at Ferrari. Aston Martin will sell an anticipated 4,500 units of its DBX in 2020, doubling sales volumes and singlehandedly accounting for 21% of total vehicle contribution there; it’s likely to push its earnings before interest, tax, depreciation and amortization margins to 30%, said the report.
The 911 has accounted for nearly 30% of total Porsche earnings since it launched.