The Porsche 911 is the most prof­itable car of 2019

Mint ST - - FRONT PAGE - Han­nah Elliott feed­[email protected] NEW YORK

The most prof­itable car launched in the past year was not a Tesla. Nor was it some crazy hy­per-car. It was the new Porsche 911.

The eighth gen­er­a­tion of Porsche’s iconic car, known in­ter­nally and to Porsche faith­ful as the 992, is more prof­itable, pro­por­tion­ately speak­ing, than any other ve­hi­cle that de­buted in the past year. The model has ac­counted for nearly 30% of to­tal Porsche AG earn­ings

since it launched, even though it made up only 11% of sales, ac­cord­ing to a re­cent re­port by Bloomberg In­tel­li­gence.

That per­cent­age beats elite models such as the Fer­rari F8 Trib­uto, As­ton Martin DBX, Mercedes-Benz GLE and BMW X5, each of which also punch above their weight when it comes to profit mar­gins. The F8 Trib­uto boasts a whop­ping 50% sales mar­gin but con­trib­utes just 17% of to­tal ve­hi­cle earn­ings at Fer­rari. As­ton Martin will sell an an­tic­i­pated 4,500 units of its DBX in 2020, doubling sales vol­umes and sin­gle­hand­edly ac­count­ing for 21% of to­tal ve­hi­cle con­tri­bu­tion there; it’s likely to push its earn­ings be­fore in­ter­est, tax, de­pre­ci­a­tion and amor­ti­za­tion mar­gins to 30%, said the re­port.

The 911 has ac­counted for nearly 30% of to­tal Porsche earn­ings since it launched.

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