V-Mart Re­tail Ltd

Money Times - - Stock Watch - By Amit Ku­mar Gupta

(BSE Code: 534976) (CMP: Rs.2228.30) (FV: Rs.10) (TGT: Rs.2700+)

V-Mart Re­tail Ltd (V-Mart) re­tails ready­made gar­ments and ac­ces­sories and is en­gaged in value re­tail­ing through a chain of stores. It of­fers prod­ucts un­der three ver­ti­cals: ap­parel, gen­eral mer­chan­dise (non-ap­parel and home mart) and ki­rana bazaar. It pro­vides a range of ap­par­els and ac­ces­sories for men, women, boys, girls and tod­dlers. Its gen­eral mer­chan­dise in­cludes footwear, home fur­nish­ing, kitchen­ware, toys and games, bags and lug­gage and crock­ery. Its ki­rana bazaar in­cludes fast mov­ing con­sumer goods (FMCG) prod­ucts, pack­aged food items, beauty and per­sonal care, home care and sta­ple prod­ucts. It op­er­ates through 120+ stores in ~110 cities across 10 states and union ter­ri­to­ries. V-Mart is ex­pand­ing its re­tail space by 15-17% adding 30-35 stores ev­ery year. It is ex­pected to reach a store count of about 240 by the end of FY20E. It aims to cap­ture the big­gest mar­ket share in or­ga­nized re­tail. It op­er­ates in a clus­ter based phi­los­o­phy in Ut­tar Pradesh, Bi­har, Ut­tarak­hand and Jhark­hand, where it is a leader in the value seg­ment. There is huge den­sity of pop­u­la­tion in these states. More­over, the re­cent an­nounce­ments of higher MSP (min­i­mum sup­port

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