From a cor­po­rate job to en­trepreneur­ship

Mother & Baby - - BABY & TODDLER -

MAHIMA NARULA-CHHANGANI was a high-fly­ing busi­ness head of a global on­line flo­ral de­liv­ery plat­form be­fore she had Mi­raya (age 3 years). Re­spon­si­ble for en­sur­ing steady prof­itabil­ity of the com­pany, Mahima was work­ing till four days be­fore her de­liv­ery. “It was a de­mand­ing job that re­quired me to be in the of­fice ev­ery day. I was even work­ing (re­motely) in my ma­ter­nity break af­ter I de­liv­ered Mi­raya, but I loved ev­ery bit of it” says Mahima who con­fesses that she would have liked to go back to the same job, had her com­pany given her the requisite flex­i­bil­ity. “I tried my best to prove that I could bal­ance it all, but the com­pany’s busi­ness model did not make it pos­si­ble for me to con­tinue.” A visit to a book­store to search books for baby Mi­raya led Mahima to re­alise that there’s a vac­uum in that space. Luck­ily for her, Mahima had an aunt who sets up book ex­hi­bi­tions in Luc­know. “An ex­ten­sive chat with her led me to com­bine my ex­pe­ri­ence of e-com­merce and on­line mar­ket­ing with the po­ten­tial of pro­vid­ing qual­ity books for in­fants and chil­dren. Thus was born ‘BookyWooky.in’, an on­line store for ex­clu­sive im­ported chil­dren’s books.” Mahima avers that it was a tough climb for two years. “I had to put in my own sav­ings, and, it was not easy leav­ing a baby be­hind to per­son­ally visit book­stores, agents, and pub­lish­ers who would of­fer me books at a dis­count. How­ever, I had great sup­port in my mum and hus­band” says Mahima, who ad­vises that women should be pre­pared to say bye-bye to a fixed, cushy in­come while mov­ing from a job to en­trepreneur­ship. “It is a long road, fraught with dif­fi­cul­ties. So, do it only if you are up for the chal­lenges and have the per­sis­tence and pa­tience for your idea to yield re­sults. Fail­ure is also a pos­si­bil­ity that one must be pre­pared for.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.