Vivo ups glam quotient with Sara Ali Khan as its brand ambassador

Smartphone brand Vivo has roped in Bollywood sensation Sara Ali Khan for its upcoming S series that focuses on design and camera. Vivo’s collaboration with Sara Ali Khan brings a perfect amalgamation of style, fun and vigor, that will resonate well with the stylish specifications of the new ‘S’ series, the company said in a statement. The actress will feature in the brand’s TVC on S series. Nipun Marya, Director Brand Strategy, Vivo India, said, “We at Vivo have always kept the consumer at the centre for all our decisions. Our association with sports activities or Bollywood superstars resonates with our commitment of being trustworthy, committed to India and innovative. When we were first designing the S1, the first device from the all new S series, we were clear that we wanted to make a device that was both a style benchmark and packed in powerful features. And Sara was the perfect reflection of these aspects.”

Sara Ali Khan said, “I am pleased to associate with Vivo for its upcoming S1 as part of their new ‘S’series. The smartphone’s contemporary design and beautiful colour will surely become a trendsetter. For me, camera and design are the two most important aspects whenever I buy a smartphone. And the S1 is the perfect amalgamation of both these aspects. I am extremely excited to be associated with a brand that resonates with me.”

The brand Vivo has taken multiple initiatives earlier as well, that have caught the smartphone industry by surprise – like signing Aamir Khan as its brand

ambassador, title sponsorship of bigticket properties like IPL and Vivo PKL, partnership with The PUBG MOBILE Open Club 2019 tournament and innovative product integration in key TV properties like ‘Kaun Banega Crorepati’ and ‘Big Boss’ (Tamil). ■