GOQII Play
A comprehensive video platform for health and fitness-related content
GOqii Play is India’s first dedicated health and fitness OTT platform on mobile. It is a live interactive coaching platform where GOQII coaches are connected to GOQII users for delivering coaching on the go for power-packed lifestyle routine.
Play which is available within the GOQII app offers live shows and unlimited access to approximately 15 hours of fresh and highly interactive healthcare content daily. These include fitness workout classes as well classes on diverse topics such as mental and emotional health, parenting, sexual health, lifestyle and disease management.
The GOQII Play’s fitness workouts range from pure fitness and functional training to Pilates, Piloxing, Belly Dance fitness, Zumba, Yoga and Marathon training coaching. All the videos are available for free with the download of the GOQII app, which has a highlyengaged community of 3 mn users (called players) on the platform.
Overview
GOQII Play, a channel within the GOQII app, has been built with the sole objective to enable a permanent shift to preventive healthcare by educating Indians on pursuing an active and healthy lifestyle. The app is simple and easy to use. GOQII Play is the only platform that provides live classes of high intensity workout along with adaptable nutritional advice by experts. The workout session on GOQII Play builds core strength, flexibility and also helps in boosting stamina.
Features
The simple and user-friendly app allows users to access content from more than 20 health coaches, experts and fitness trainers every day. Coaches are connected to the users for delivering coaching on the go, ensuring that users don’t feel restrictive in their power-packed lifestyle routine. GOQII has roped in acclaimed health icons such as Bollywood celebrity Akshay Kumar, Sardar Singh, Olympian and Ex-captain of the Indian Hockey Team, Luke Coutinho, a holistic nutritionist, Wanitha Ashok, fitness trainer and health influencer from Bengaluru, and international experts from the UK and Italy among others as well.
Access to GOQII Play for all users is free. However, if the users wish to engage with any of the live health coaches on the platform, they need to pay an annual subscription of Rs 999. The users can then ask questions and get answers to their queries instantly on the live-streaming platform. The health experts will inspire and guide the users with the right information and with their fitness journeys.
GOQII Play’s differentiated live content makes it highly convenient for any user to adapt to fitness activities of their choice as well as interact with health coaches and experts for more information. The biggest advantage of GOQII Play is the convenience it offers to users – fresh content across a range of health issues and fitness styles can be accessed 24x7, anywhere in the world ensuring there’s never a day when a user’s health takes a backseat. If a user misses a live show, he or she can then visit the app and check the archived video.
Availability and Stats
Launched in 2018, GOQII Play was built to give access to 24x7, highquality health content to users. The app has witnessed more than 3 million users. Overall, GOQII has a bank of approximately 7,000 videos that translates to over 3500 hours of content. GOQII Play has 12-15 hours of healthcare and fitness content daily, making it India’s most comprehensive health OTT platform on mobile. GOQII app can be downloaded via IOS and Google Play. ■