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Continuing Legacy of being Trendsetter in Smartphone Camera – Dimon Hu, CMO, Consumer Business Group, Huawei

PD autofocus technology and its zooming capacities. along with exceptional hardware quality, Huawei cameras use superlative ai and software technologies. The field-ofvision zoom and ai RAW algorithm powers digital zooming capabilities, merging several RAW frames from multiple lenses into one high-resolution frame which is then cropped for zooming.

With a system of prism and precisionengineered zoom components, the company uses light reflective prisms to distance lens from the sensors for higher zoom capacity. Huawei delivers combinations of super-sensing zoom lens while setting new benchmark with the longest optical zoom with 5X optical, 10x hybrid zoom, 50X digital zoom. The P40 Pro Plus even boasts of 10X optical zoom, 20X hybrid zoom, and a mind-boggling 100X digital zoom features.

With a 32mp af depth sensing camera, the HUAWEI P40 Pro’s front dual camera captures the best of selfies or groupies, focusing perfectly on the subjects’ faces. The cameras in the devices are backed by Optical Image Stabilization technology with the telephoto lenses and even includes ai Image stabilization to deliver highly satisfying experience.

In the age of video messaging, the HUAWEI P40 Pro makes 7680 fps video filming possible. at 7680 fps, the device can record Ultra Slow-motion Video. When played back, the video is played at 1/256 the actual speed. With Ultra-wide Cine Camera, the device can capture 4K Ultra HD quality time-lapse videos.

Huawei packs many ai algorithm driven features in to the P40 series and another noteworthy feature include HUAWEI Golden Snap, which picks the best postures and facial expressions before selecting one to three frames for the user. The feature performs well while capturing fast-moving moments such as skiing, basketball and golf, enabling users to capture photographs of sports while removing unwanted glares and passers-by in the photos.

It is Huawei’s constant investment in reinventing its devices every time and evolving its camera ecosystem which is paying rich dividends to the company. Unsurprisingly, with Huawei P40 Pro scoring a record breaking 128, the noted independent benchmark Dxomark ranked

Huawei P40 Pro first amongst leading manufacturers in the industry, with brands like Samsung and apple trailing behind by a fair distance. Clearly, Huawei continues to dominate the market through its lens, continuing with its legacy of being the trendsetter in smartphone camera ecosystem. ■