Price Band Exposure

are likely to remain more immune than offline ones. Some offline demand is shifting to online.

• The entry level segment is likely to hit the most, especially in the emerging economies, driven by impact on the people’s income in the unorganized labour sector and higher offline purchase tendency. The mid segment will continue to drive volumes.

• The premium segment is least likely to be directly affected by the economic meltdown. As the consumers would adjust to the new normal, the sales in the segment are likely to rebound.

Key Takeaways