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Asharp rise in consumer adoption of mobile apps during the global Covid-19 pandemic gave rise to a significant increase in internet bandwidth consumption around the globe, reveals a report by Sensor Tower, a mobile app market intelligence firm. The amount of data used for first-time installs of the top 250 mobile apps worldwide in Q1 2020 grew 34 per cent from the year-ago quarter to 596 petabytes, or 596 million gigabytes, and was up 52 per cent from the three-year average of 391 petabytes for the first quarter, the report says. In comparison, the total bandwidth used to download the top 250 apps from the App Store and Google Play globally in Q1 2019, 446 petabytes, represented a 4 per cent decline from the 464 petabyte total for Q1 2018. Last quarter’s pronounced increase in bandwidth use is not directly tied to an increase in average file size of the top 100 apps, which grew about 10 per cent Y/Y from 1Q19.

To put this data consumption into perspective, last quarter’s total of 596 petabytes used by first-time installations of the top 250 apps was equivalent nearly 53 million hours of 4K quality netflix streaming or enough to completely fill the storage on approximately 9.3 million top-of-the-line iphones. note that this total does not include app downloads from third-party Android stores in China or elsewhere, nor does it factor in re-installs, updates, or installations of apps to more than one device associated with the same Apple ID or Google account. new installs of mobile apps from Apple and Google’s digital storefronts totaled 33.6 billion in the first quarter of 2020, growing 20.3 percent Y/Y due to Covid-19-fueled adoption. ■