Long Battery Life, Fast-charging Matter Most For Consumers
Consumers are so much concerned about battery life that they turn down screen brightness, turn on battery saver mode, close battery-consuming apps, and in extremely critical circumstances, even turn off Wi-fi and location services, finds a study
Amid COVID-19 pandemic, the reliance on smartphones is more than ever before, for work as well as for catching-up with loved ones. In line with the same, consumers today are not just interested in long battery life of their smartphones but believe fast-charging innovations too play a very significant role in their daily life, finds a new ‘Insights On the Go Survey’ by Cybermedia Research (CMR). When asked about the importance of smartphone features, 61 per cent cited battery life as a key consideration, just behind smartphone camera.
“The smartphone is centric to the lives of the consumers. And, more so, in a home bound economy! Whether it be an endless stream of work-related calls, or catching up with family and friends, the smartphone battery life plays an essential role. For consumers, a long battery life, as well as quickly amping up the battery juice – both are critical,” said Prabhu Ram, Headindustry Intelligence Group (IIG), CMR.
Consumers are so much concerned about battery life that they turn down screen brightness (70%), turn on battery saver mode (66%), close battery-consuming apps (63%), and in extremely critical circumstances, even turn off Wi-fi (56%) and location services (50%).
“Our latest survey results illustrate the significance of smartphone battery for consumers. While smartphone brands push newer technological innovations, consumer priorities are equally centered around the basics, such as smartphone battery. So much so that the battery is a key factor in smartphone purchase priorities,” said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.
Key Findings:
t 4FWFO JO FWFSZ FJHIU VTFST DIBSHF UIFJS
smartphone at least once in a day. Average duration of charging in a day is 66 minutes.
t 5XP JO FWFSZ UISFF VTFST GFFM BOYJPVT
when the smartphone battery is dead or about to die.
t 8IFO CBUUFSZ HFUT EJTDIBSHFE
GFMU disappointed, while others experienced a range of emotions, from feeling bad (19%) to being angry (13%).
t #BUUFSZ CBDL VQ BOE GBTU
charging (95%) are critical must-haves for premium smartphone users.
t $POTVNFS TBUJTGBDUJPO JT IJHI XJUI
smartphone brands that offer long battery back-up as well as swift charging.
8IFO JU DPNFT UP DPOTVNFS TBUJTGBDUJPO
with battery life, Oppo users scored the brand the highest (94%), followed by those of Samsung (92%) and Realme (91%).
t *O UFSNT PG TXJGU DIBSHJOH DPOTVNFS
satisfaction is highest with Oppo (95%), followed by Oneplus (93%) and Samsung (91%).
“The survey results illustrate that consumers accord a premium to battery life as well as swift charging speeds. Smartphone brands that invest in strong R&D and intellectual property resulting in industry leading innovations, will stand to gain big in terms of consumer acceptance and approval,” added Prabhu.
The CMR Insights On the Go Survey was conducted across top six Indian cities: Delhi, Mumbai, Kolkata, Chennai,
#BOHBMPSF BOE )ZEFSBCBE DPWFSJOH
smartphone users in the age group of 18-30 years. The study focused on uncovering consumer perspectives around satisfaction with smartphone battery life and charging speed, in the overall backdrop of satisfaction with smartphones, in general.
team@mymobile.co.in t