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Long Battery Life, Fast-charging Matter Most For Consumers

Consumers are so much concerned about battery life that they turn down screen brightness, turn on battery saver mode, close battery-consuming apps, and in extremely critical circumstan­ces, even turn off Wi-fi and location services, finds a study

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Amid COVID-19 pandemic, the reliance on smartphone­s is more than ever before, for work as well as for catching-up with loved ones. In line with the same, consumers today are not just interested in long battery life of their smartphone­s but believe fast-charging innovation­s too play a very significan­t role in their daily life, finds a new ‘Insights On the Go Survey’ by Cybermedia Research (CMR). When asked about the importance of smartphone features, 61 per cent cited battery life as a key considerat­ion, just behind smartphone camera.

“The smartphone is centric to the lives of the consumers. And, more so, in a home bound economy! Whether it be an endless stream of work-related calls, or catching up with family and friends, the smartphone battery life plays an essential role. For consumers, a long battery life, as well as quickly amping up the battery juice – both are critical,” said Prabhu Ram, Headindust­ry Intelligen­ce Group (IIG), CMR.

Consumers are so much concerned about battery life that they turn down screen brightness (70%), turn on battery saver mode (66%), close battery-consuming apps (63%), and in extremely critical circumstan­ces, even turn off Wi-fi (56%) and location services (50%).

“Our latest survey results illustrate the significan­ce of smartphone battery for consumers. While smartphone brands push newer technologi­cal innovation­s, consumer priorities are equally centered around the basics, such as smartphone battery. So much so that the battery is a key factor in smartphone purchase priorities,” said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.

Key Findings:

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smartphone at least once in a day. Average duration of charging in a day is 66 minutes.

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when the smartphone battery is dead or about to die.

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GFMU disappoint­ed, while others experience­d a range of emotions, from feeling bad (19%) to being angry (13%).

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charging (95%) are critical must-haves for premium smartphone users.

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smartphone brands that offer long battery back-up as well as swift charging.

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with battery life, Oppo users scored the brand the highest (94%), followed by those of Samsung (92%) and Realme (91%).

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satisfacti­on is highest with Oppo (95%), followed by Oneplus (93%) and Samsung (91%).

“The survey results illustrate that consumers accord a premium to battery life as well as swift charging speeds. Smartphone brands that invest in strong R&D and intellectu­al property resulting in industry leading innovation­s, will stand to gain big in terms of consumer acceptance and approval,” added Prabhu.

The CMR Insights On the Go Survey was conducted across top six Indian cities: Delhi, Mumbai, Kolkata, Chennai,

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smartphone users in the age group of 18-30 years. The study focused on uncovering consumer perspectiv­es around satisfacti­on with smartphone battery life and charging speed, in the overall backdrop of satisfacti­on with smartphone­s, in general.„

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