Mobile apps accelerating digital transformation in India

Today an increasing number of companies are busy formulating their digital transformation strategies. Of all the innovative technologies that are accelerating the growth of digital transformation, mobile apps have indeed proven to be among the most disruptive.

In this digital era where technology is a crucial factor for success, it will be a welcome step for your business to use mobile apps technology benefits and get the most out of it. Mobile apps make it easier for customers to find you, learn about company’s products and interact. also, apps allow one to reach a wider range of customers, and they offer you new ways to 66 | august 2020 deliver your marketing messages.

But first, let’s see what is Digital Transformation?

sprinkling different technologies across the departments isn’t digital transformation at all. In fact, to organize a sound digital transformation strategy that will change and move company’s processes, activities, and models forward, so that the business becomes modern is digital transformation.

One should definitely adopt digital transformation because, without it, your business will be left behind. Even if you have software and tools that help you in day-today handlings, you still need to update them otherwise, you will be making your company vulnerable to competitor attacks.

Moreover, digital transformation primarily changes how you operate and deliver value to customers. that’s how it aids companies to create new business models, rethink their leadership style, and create products that gain a competitive edge. Digital transformation not only helps you in retaining the customers you already have but also commence ways to acquire new customers. Instead of relying on old marketing tactics to drive your consumers to the company, you can

reach them through mobile apps, social media and tools without putting in too much effort.

Mobile apps: A face of digital transformation