Truecaller Now Lets You Set Call Reason, SMS Scheduling And Translation

Truecaller has rolled out three highly-anticipated features like Call Reason, Schedule SMS and SMS Translate for users globally. The Sweden-based platform has been the pioneer in the mobile identity space, and has pushed the innovation of Caller ID to great heights. Consumers trust Truecaller to tell them who is calling but now they will also know why they are calling, it said in a statement.

Rishit Jhunjhunwala, Chief Product Officer at Truecaller, said, “We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information. As a brand, we strive to stay true to the core principle of building a product for masses while always acting in the public interest. We are constantly listening to our users and want to help them by putting more power in their hands.”

Call Reason: This feature will enable users to set a reason for their call so that the receiver can check what the call is about, whether the incoming call is personal, business or something urgent. This would increase pick up rates, especially when callers are calling from new numbers.

Truecaller notes that call reason was one of the most requested features in 2020 from Truecaller users around the world. The new feature extends the platform’s Caller ID feature to help users to send a note in their outgoing calls. Businesses can also set a customized text before every call which would increase engagement with their customers.

Schedule SMS: Users can schedule SMS by simply selecting the icon while messaging and choose a date and time. Users will be able to send the message at the scheduled time, and will always be able to see it scheduled in their chat. This feature is available for Android users only.

SMS Translate: The app automatically detects if a foreign language is used in the messaging screen and will show that a translation is available. This feature is powered by Google’s ML Kit. Truecaller notes that all messages are processed locally in the phone, which means the content of users’ messages never leaves their device. Some language packs are pre-downloaded to users’ devices before translation begins. Users can also download additional languages to use them offline, anytime and anywhere. SMS Translate will again, only be available for Android. ■

team@mymobile.co.in