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No-code platforms are ushering offline businesses online – Abhinav Girdhar, Founder, Appy Pie

- By Abhinav Girdhar The author is Founder, Appy Pie, the world’s leading cloud-based mobile app builder.

The consequenc­es of the COVID-19 pandemic and the prolonged lockdown induced by it are now out in the open. The pandemic effectivel­y ravaged economies, jobs, people and livelihood­s across the world and among the most affected sections have been businesses and enterprise­s that did not have digital footprints. In the pre-pandemic world, these establishm­ents thrived in the convention­al offline mode, however, now they no longer have the luxury of remaining in their comfort zone if they intend to keep pace with the changing times. Forget growth, even their survival would be at stake if they do not adopt the right technology and fail to take optimal steps to get their business online.

As the consumer is unable to venture out at will, it is upon businesses to bridge the gap. Understand­ably, there are apprehensi­ons with regard to skills and expenditur­e but there is a very effective solution right before us – no code platforms. There are two prime hurdles that businesses come across at the onset, of which one is unfamiliar­ity. There is a definite lack of technical knowledge. In fact, many do not even have an efficient digital billing system in place. The other challenge is budgetary concerns. No-coding platforms, by their virtue, resolve both these issues at once.

The most reputable and establishe­d no-coding solution providers are offering the most competitiv­e pricing, acting as economical catalysts for the technologi­cal transition. The businesses do not need to spend a massive amount on hiring a talent for the purpose. If one’s comfortabl­e using the internet, it is a simple DIY process to let technology strengthen the business. And there’s no need to acquire a new skill. Just choose what you want – app, chatbot or comprehens­ive automated solutions – and get started.

As remote working became a new normal, we saw smaller businesses turning to no-code solutions. It’s as much about customer-centric operations as it is about the internal operations. They started with developing a website and an app and went on to use advanced nocoding solutions that automated their tasks related to vendors and other internal functionin­g, including human resource management. The key here is choosing the right partner.

The onus here lies on the no-coding solution providers. Doing much more than merely delivering a product, they need to handhold small and medium business owners, giving them an intuitive experience and 24x7 assistance. All that the businesses need to do here is identify the right plan for their business needs.

The World Wide Web has ushered in an entirely new range of opportunit­ies to help businesses access knowledge, tools and even human resources at the touch of a button. The growing prevalence of user-friendly nocoding services has the potential to allow the businesses reduce overheads and maximise growth potential. The difficulty with such insurmount­able number of online tools is knowing where to start. Ultimately, it is upon the businesses to ensure that the tools they choose streamline processes in an efficient manner. ■

“There are two prime hurdles that businesses come across at the onset, of which one is unfamiliar­ity. There is a definite lack of technical knowledge. In fact, many do not even have an efficient digital billing system in place. The other challenge is budgetary concerns. No-coding platforms, by their virtue, resolve both these issues at once”

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