Boltt Play app crosses 1mn user mark

India-based wearable and audio technology brand Fire-boltt has reached yet another milestone with the overwhelming success of its global first concept, Boltt Play app, which is a comprehensive entertainment, fitness and reward ecosystem in itself. The app has crossed the 1 million user mark within a short period of time. The most significant aspect of the swift and increased popularity of the app is that the traction has been achieved through organic routes, i.e. without spending any even a single dollar on its marketing. Within a short span, major entertainment platforms like Jiosaavn and Zee5 were also brought on board Boltt Play app. The brand plans to add a few more OTT platforms and other entertainment players to offer a wide variety of content to the users. Another key point of the app is its reward system. Whenever users perform activities such as walking, listening to music, watching movies, uploading videos or playing games on the app, they earn Boltt Coins as rewards, which could further be exchanged for a wide range of branded products from an in-built store. For added rewards, Fire-boltt audio and wearable devices can be connected with the app.