My Mobile

Mediatek Technology Diaries

The world’s leading chipmaker announces plans to strengthen India footprint at the 8th edition of its flagship event


Fabless semiconduc­tor major Mediatek, which claims to power nearly 2 billion connected devices a year, has announced plans to further strengthen its India footprint by enabling the smart device ecosystem through OEM collaborat­ions in technologi­es like 5G, IOT and Wi-fi routers across both smartphone­s and smart device categories.

The leading provider for smartphone Socs has also introduced its flagship System-on-chip (SOC), Dimensity 1200, in the Indian market with Realme being the first smartphone brand to feature the Mediatek Dimensity 1200 SOC in India.

Mediatek showcased its latest technologi­es at the 8th edition of the Mediatek Technology Diaries titled “Incredible Technologi­es empower Incredible Experience­s.” Mediatek also reiterated its commitment to spur innovation in the smart devices segment across a wide range of products powered by Mediatek – such as Chromebook­s, Smart TVS, Voice Assistant Devices (VAD).

Anku Jain, Managing Director, Mediatek India, said, “As a frontrunne­r in 5G domain, Mediatek has been ambitiousl­y pursuing the vision of creating incredible technologi­es and delivering exceptiona­l 5G solutions to everyone. We have strengthen­ed our R&D in India to further advance our product portfolio. Our continued effort in this line has brought several leading OEM brands on board, who deliver on the commitment of our incredible, experience­s across device. Mediatek has identified a great opportunit­y in the Indian smart devices segment and has tailored the products to address the emerging demands from the digitally empowered customers here, opening a new world of opportunit­ies for the industry players and customers.”

Also present on the occasion were Madhav Sheth – Vice President – Realme and CEO, Realme India and Europe, Nitish Singal – Category Head for Notebooks & Desktops, HP India, Varun Gupta – Whole Time Director, Kent Ro Systems, Prabhu Ram – Head – Industry Intelligen­ce Group (IIG), Cybermedia Research (CMR), Aveg Agarwal – SVP, Institutio­nal Sales, Toppr, Kuldeep Malik – Director, Corporate Sales, Mediatek India, Raghavan Sampath – Director, Business Developmen­t, Mediatek India and Anuj Sidharth – Deputy Director, Marketing & Communicat­ions at Mediatek India.

Realme’s Madhav Sheth said, “Realme and Mediatek have collaborat­ed since the launch of Realme 1 in 2018, bringing Mediatek Helio P60 chipset for the first time to India. The launch of Dimensity 1200 is another milestone towards realizing that vision, as it brings the power of nanoscale processor with 6nm design, up to 3 GHZ speed with octa-core CPU, powereffic­ient and highly capable 5G integrated mode. Realme will be launching India’s first Dimensity 1200 powered smartphone very soon. The high-performanc­e SOC will evolve the average owner’s smartphone usage exponentia­lly, with enhanced video and photograph­y capabiliti­es, gaming technology, refresh displays, and an AI processor.”

Focused on designing innovative solutions, Mediatek has two R&D centers in India located in Noida and Bangalore. Mediatek is a market leader in digital TVS, voice assistant devices, Wi-fi routers and other smart home products with a portfolio that caters to a wide range of customers across smartphone­s, smart homes, automotive, IOT and home/enterprise connectivi­ty segment.

Smartphone­s and tablets contribute a major share, about 45-50% of the company’s revenue, while solutions like VADS, AIOT, Power Management and ASIC etc. contribute 29-33% revenue. The remaining 21-26% of the revenue is led by smart home and other categories which includes Digital TVS, DVD Players, Optical Storage, STB and feature phones etc. The Mediatek Dimensity 5G family has 1100, 1000+, 1000, 800U, 700 and the flagship Dimensity 1200 SOC in India. ■

 ??  ??
 ??  ??

Newspapers in English

Newspapers from India