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Virat Kohli roped in as Vivo brand ambassador

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Smartphone brand Vivo has appointed India cricket skipper Virat Kohli as its brand ambassador. With the associatio­n, Vivo aims to reach the millennial­s and technologi­cally-driven consumers. a 360degree marketing approach will characteri­se Vivo’s associatio­n with Virat Kohli. The Chinese handset maker said Virat will be seen spreading awareness and promoting the launch of Vivo’s upcoming products series in the pipeline. The associatio­n will include all ATL and BTL activities, including the brand’s forthcomin­g TV campaigns and print, outdoor, social media and events. Nipun marya, Director-brand Strategy, Vivo India, said, “Collaborat­ing with someone as effervesce­nt as Virat is a great way to better connect with our young consumers. along with aamir Khan and Sara ali Khan, we wish to widen our brand reach, and we are confident that associatin­g with a sports figure will help us in reaching a wider audience.”

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