Mi India joins hands with Cult.fit to promote health and fitness

Smartphone brand Xiaomi has announced its new partnership ‘Active with Cult by Mi’ with leading health and fitness platform Cult.fit. With consumers prioritising their health and wellbeing, Mi India aims to actively drive the narrative of Watchful living. The partnership will focus on taking small conscious decisions to enrich and enhance one’s wholesome mental and physical health, especially in the current times. Mi India recently launched Mi Watch Revolve Active with #Watchfulliving challenge. Collaborating with choreographer Shakti Mohan and Bollywood actor Aparshakti Khurana, it promotes healthy living and leads a productive lifestyle. This partnership with Cult.fit is another step in its journey of making its consumers live ‘better every day’. Under ‘Active with Cult’, Mi India and Cult.fit will help in staying fit by making small tweaks in consumers’ lifestyle through exercise, food, mindset and introducing fitness regime with conscious incremental improvement.