Play acquires Riversong India, eyes bolstered distribution network and product portfolio

Homegrown smart wearables brand Play has acquired Riversong India. With this development, the brand aims to strengthen its distribution network, expand its product portfolio and establish a stronger foothold across India. On the back of the strategic acquisition, the two companies aim to jointly gain an on-ground presence extending to all parts of India and aim to reach 100,000 retail outlets in India, including Tier-ii and TIER-III cities and towns. In addition, the front-running brands will also get an opportunity to immediately establish their presence in over 40,000 retail stores of each other in the second-most populous country in the world. A major leadership transition will follow this high-potential acquisition. Manvendra Chandola, CEO, Riversong India Operations, will join Play as the Group CEO. With 25 years of comprehensive experience and in-depth knowledge of various industries, including FMCG, retail and electronics, he will be instrumental for the growth post this strategic acquisition.