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Short video platform Firework enters live commerce

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Firework, a short video platform, has entered the live commerce space and launched a solution to allow businesses and brands to sell their products through shoppable videos and livestream­s. The new launch is aimed at letting brands build their e-commerce presence using live video streams on their websites and apps. Entered in India in 2019, Firework is claimed to have more than 100 million unique viewers each month in the country and over 300 million globally. Introduced in India, Firework’s shoppable video experience is in plans to be available globally as well. It will allow consumers to purchase items after watching them being used in livestream videos. The new launch by the Us-based platform comes at a time when a large number of people have started preferring online shopping over offline store visits owing to the COVID-19 pandemic and social distancing practices in place.

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