Amazon launches Prime Video Channels in India

Amazon India has brought its streaming aggregation service to India. It introduced a new functionality called Prime Video Channels that will give Prime members seamless access to content from other popular OTT services. Amazon Prime Video Channels will be available in India starting September 24 and it will act as an intermediary and give Prime members the option of streaming content from popular OTT services on the Amazon Prime Video app and website in India. Customers can sign up for services from partners including Discovery, Lionsgate and Mubi directly through their Amazon accounts. They will still pay individually for each streaming service they sign up to, but some services

like Mubi are being offered at a discount through Amazon.