Itel emerges as most popular smartphone brand in sub-rs 7K segment

As per new CMR insights on the go survey findings from Cybermedia Research (CMR), over the course of the pandemic, the smartphone (in the sub-rs 7,000 segment) has been a key enabler of human lives. In the pandemic year, Indians spend over 522 hours on online education, and over 738 hours on infotainment on their smartphones. In the sub-rs 7,000 smartphone segment, consumers seek the best-in-class specs, and value for money offerings. itel has made rapid gains in the

India smartphone market and is now a clear leader. It leads the competition in this smartphone segment, in terms of current brand satisfaction, advocacy and future consideration. itel users are most satisfied with its product quality, price and value for money. It has the highest NPS (60%) followed by Realme (58%) and Xiaomi (54%).