Realme to enter high-end smartphone market

Smartphone brand realme is all set to enter into the high-end smartphone market. The founder and ceo has revealed the company’s plan to compete with top smartphone brands in the ultra-premium segment through a tweet. He didn’t reveal any details regarding the launch timeline of first smartphone of realme priced over USD 800 (roughly rs 59,500). However, we can expect some details early next year. The ceo also did not confirm the naming scheme of the ultra-premium category. So far, realme has competed against the likes of Xiaomi - including its sub-brand redmi and spin-off Poco - Infinix, and Samsung, with its range of smartphones starting from as low as rs 7,499 and going up to rs 37,999. It also recently decided to end the realme X series and bring the realme GT series that promises a flagship-like experience. besides, realme expanded its offline presence in India by launching 200 exclusive stores and has plans to expand that footprint to a total of 300 stores in the country.