Apple and Samsung leading global tablet market by 60%

Apple and Samsung enjoyed nearly 60 per cent of the global tablet market in the January-march quarter. According to market research firm Strategy Analytics, tablet demand never really went away despite shipment declines for the last three quarters. This has all been about vendors managing the twin challenges of persistent demand and supply constraints. Samsung, Amazon, and Microsoft pulled off great quarters given all the macro-level challenges with fresh portfolios and strong distribution strategies. Apple’s recovery from the supply constraints of last quarter was equally impressive as they actually grew shipments sequentially. That’s unheard of in this business, but with more disruptive factors at play, we should come to expect the unexpected.n

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