Snap and HBO Max Collaborate

Users will be able to access augmented reality experience inside apps courtesy of Snap and HBO Max collaboration to celebrate the release of the eagerly awaited HBO series House of the Dragon.

A new selfie and worldview lens, as well as Landmarker lenses, are being made available by Snap and HBO Max in time for the show’s August 21 launch.

With these lenses, players can fully immerse themselves in the show’s setting as the selfie lens transforms them into a dragon that breathes fire, which gives them an exhilarating experience.

Snap and HBO Max have collaborated with lens manufacturers from all around the world to develop regional augmented reality (AR) experiences for Landmarker Lenses.

The first lenses will be made available for debuts in Prague at the Charles Bridge, Mumbai at CST, Rio de Janeiro at the Princess Isabella monument, Chennai at Sankagiri Fort, London on Tower Bridge, and Los Angeles on the Grand Canals of Venice Beach.

During the season, about 20 new Landmarker lenses from more than ten different nations will be introduced. According to Snap, there will be Landmarker Experiences showcasing new dragons as they become available during the season.

The debut comes as Snap reports that, on average, more than 250 million people use the app’s augmented reality features each day and that Snapchat receives more than 6 billion daily plays of its AR lenses.