Global smartphone market falls 9%

The July-september 2022 quarter has been the worst for the smartphone market as of late due to customers prioritizing essential spending and constantly delaying electronics’ purchase and making things worse.

Whether the market will recover or not depends on whether sales during Q4 phase pick or not, which is seen as the proverbial turning point for the market that might work wonders if all goes well.

Apple was the only tech giant that had a massive positive growth in the September quarter, which was due to high demands for iphone 14 even though its market was fragile but the company has improved its market share from 15% to 18% in the 2021-22 period while Xiaomi and Samsung’s share was stable at 14% and 22%, respectively.

Market analysts opine that right pricing of the smartphones will ensure that vendors don’t get ensnared in the high inventory trap while the market itself is reactive to consumer demand, as a result of which vendors are adjusting to the harsh business conditions and device makers themselves will be cautious before fixing prices for the phones.