bauma CONEXPO AFRICA at­tracts over 50 ex­hibitors from In­dia

Sens­ing a sig­nif­i­cant de­mand for con­struc­tion equip­ment from the emerg­ing African mar­ket, over 50 ex­hibitors from In­dia par­tic­i­pated at bauma CONEXPO AFRICA, Africa’s lead­ing in­dus­try trade fair.

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bauma CONEXPO AFRICA, the pre­mier trade fair for con­struc­tion ma­chin­ery, build­ing ma­te­rial ma­chines, min­ing ma­chines and con­struc­tion ve­hi­cles has firmly es­tab­lished it­self in the African mar­ket fol­low­ing its third edi­tion, which took place from March 13 to 16, 2018 in Jo­han­nes­burg.

Around 454 ex­hibitors from 34 coun­tries and 14,167 vis­i­tors at­tended the fair, of which 13% vis­i­tors were from out­side the host coun­try. The top five vis­i­tor coun­tries from South Africa were Zim­babwe, Kenya, Botswana, Mozam­bique and Namibia. Del­e­ga­tions were from Chile, Is­rael, Kenya and Turkey.

The par­tic­i­pa­tion from 34 coun­tries un­der­lines the fair’s im­por­tance as the largest in­dus­try event for this sec­tor in the re­gion. Par­tic­i­pa­tion by a fair num­ber of In­dian com­pa­nies also draws at­ten­tion to the po­ten­tial in the African mar­ket for In­dian prod­ucts.

“The trade fair re­flected a sense of re­newed op­ti­mism and high­lighted the op­por­tu­ni­ties in the in­dus­try, de­spite re­cent eco­nomic chal­lenges,” stated Ste­fan Rum­mel, MD, Messe München. Pe­tra Kaiser, Se­nior Direc­tor of In­ter­na­tional Exhibitions & Events at the As­so­ci­a­tion of Equip­ment Man­u­fac­tur­ers (AEM), added: “It is sig­nif­i­cant to have a con­sis­tent and en­gaged pres­ence in the re­gion in or­der to take ad­van­tage of long-term busi­ness po­ten­tial. bauma CONEXPO AFRICA cre­ates a plat­form to help fa­cil­i­tate these op­por­tu­ni­ties.”

A high­light of the 2018 edi­tion was the qual­ity of vis­i­tors as ex­hibitors ex­pe­ri­enced in­creased sales of ma­chin­ery and equip­ment over the four days. Com­mented Ra­jen Garen­der, Mar­ket­ing Direc­tor, Weir Min­er­als: “bauma CONEXPO AFRICA is an ex­tremely well-or­ga­nized and pro­fes­sional trade event. It has been a suc­cess­ful ex­hi­bi­tion for Weir Min­er­als with sev­eral promis­ing sales op­por­tu­ni­ties in the works.”

Said Naseera Bar­radeen, Mar­ket­ing Man­ager, Ever Star In­dus­tries, “The fair pro­vided ex­cel­lent net­work­ing op­por­tu­ni­ties for Shan­tui, though the num­ber of vis­i­tors was lower than ex­pected. We look for­ward to ex­hibit­ing again in 2021.”

Ex­hibitors were present from across var­i­ous in­dus­try seg­ments. “KAESER is very sat­is­fied with the re­sults of this ex­hi­bi­tion,” said Marco Anger­müller, Man­ager - Prod­uct Sup­port at KAESER KOMPRESSOREN. “The num­ber of vis­i­tors was limited, but the qual­ity was great. We signed a lot of or­ders and found many new cus­tomers, which will help us to grow fur­ther in South Africa.”

Or­ga­niz­ers BC Expo South Africa, Messe München and AEM are look­ing for­ward to the next edi­tion of the trade fair, which will take place again in Jo­han­nes­burg in 2021.

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