DURASHINE® from Tata BlueS­cope Steel dec­o­rated with In­dia’s Most Trusted Brand Award: sec­ond time in a row


DURASHINE® walked away with the “In­dia’s Most Trusted Brand” award, sec­ond time in a row un­der Colour Coated Steel Sheets cat­e­gory, for the year 2017. This award is an out­come of a Pan In­dia con­sumer sur­vey con­ducted by IBC In­foMe­dia in col­lab­o­ra­tion with MRG.

DURASHINE® the flag­ship re­tail brand, un­der Tata BlueS­cope Steel sup­plies and man­u­fac­tures colour coated steel sheet prod­ucts and so­lu­tions. It has show­cased high­est stan­dards of Prod­uct In­tegrity and Brand Build­ing and has com­pleted more than 10 years of un­matched per­for­mance since its in­cep­tion in the year 2007.

Com­ment­ing on the cov­eted award, Chief - Sales (Coated Steel) & CQH Vikas Pundir, said, “It is ev­i­dent that DURASHINE® brand has been well ac­cepted and dif­fer­en­ti­ated. This is ev­i­dent from DURASHINE®’s YOY growth and its sus­tained pre­mium qual­ity over its com­pe­ti­tion, even un­der chal­leng­ing mar­ket con­di­tions with a com­pre­hen­sive range of prod­ucts avail­able through a wide net­work of dis­trib­u­tors across In­dia, DURASHINE® de­liv­ers ex­cel­lence through cus­tomer cen­tric­ity and this award is a tes­ti­mony of our brand lead­er­ship!”

Durashine® Steel is a per­fect so­lu­tion for SME and re­tail mar­kets, es­pe­cially for ap­pli­ca­tions like go-downs, re­sorts, porches, col­leges etc. of­fer­ing prod­ucts such as roof and wall sheets, tile, liner and long line crimp.

In the past, DURASHINE® has been rec­og­nized as In­dia’s Most Trusted Brand and In­dia’s No.1 Brand in the cat­e­gory – Best Colour Coated Steel Sheets; by In­ter­na­tional Brand Con­sult­ing Cor­po­ra­tion, USA con­sec­u­tively for two years (2016 & 2017) apart from be­ing nom­i­nated as win­ner for Asia’s Most Promis­ing Brand for 2013-14 by KPMG In­dia.

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