CERA calls for build­ing strong re­la­tion­ship be­tween Equip­ment Rental In­dus­try, Man­u­fac­tur­ers and Fi­nancers


CERA (Con­struc­tion Equip­ment Rental As­so­ci­a­tion) or­ga­nized its 3rd Gen­eral Body Meet in New Delhi amidst en­cour­ag­ing re­ports that de­vel­op­ing mar­kets are ex­pe­ri­enc­ing huge de­mand for con­struc­tion equip­ment and the global CE mar­ket is ex­pected to grow at a CAGR of ~ 8% by 2022.

Ad­dress­ing the mem­bers at the Meet,

Satin Sachdeva, Sec­re­tary Gen­eral, CERA, and MD, Equip­ment Planet,

stressed on the need to strengthen the re­la­tion­ship be­tween the equip­ment rental in­dus­try, man­u­fac­tur­ers and fi­nancers. “The APAC re­gion, which in­cludes In­dia, will be the largest con­struc­tion equip­ment mar­ket in terms of rev­enue. The re­ports are in­di­cat­ing big op­por­tu­ni­ties for huge in­vest­ments in this re­gion. There­fore, our fo­cus for 2018 is for strength­en­ing the re­la­tion­ship be­tween the equip­ment rental in­dus­try, con­struc­tion equip­ment man­u­fac­tur­ers and fi­nancers for mu­tual ben­e­fits.”

“De­mand, type of need and in­no­va­tions come from equip­ment rental com­pa­nies. Man­u­fac­tur­ers give us so­lu­tions in the form of new prod­ucts, sup­port and tech­no­log­i­cal in­no­va­tions. Fi­nancers are the im­por­tant link be­tween man­u­fac­tur­ers and equip­ment rental in­dus­try. There­fore, we all can ben­e­fit from each other,” he added.

The Gen­eral Body Meet was in­au­gu­rated by

Ra­jesh Agrawal, Pres­i­dent of CERA, and MD, Jin­dal In­fras­truc­tures Pvt Ltd,

with a trib­ute to Founder Mem­ber (Late) Shri Bra­ham­pal Pan­chal, Jag­damba Crane Ser­vice, who passed away last month. He said that CERA was pro­gress­ing across In­dia, but to main­tain this mo­men­tum equip­ment rental com­pa­nies and man­u­fac­tur­ers must work to­gether for a win-win sit­u­a­tion.

ACE was the main spon­sor of the Gen­eral Body Meet; Li­u­gong and TIPL were as­so­ciate spon­sors, while NBMCW was the of­fi­cial me­dia part­ner. The Meet was at­tended by a large gath­er­ing of com­pany own­ers and rep­re­sen­ta­tives from the con­struc­tion equip­ment rental in­dus­try, crane rental in­dus­try, pil­ing rig, equip­ment man­u­fac­tur­ers and fi­nancers.

Shar­ing CERA’s vi­son for fu­ture growth and ex­pan­sion with the open­ing of re­gional chap­ters, Satin Sachdeva said, “We aim to make CERA an or­ga­ni­za­tion on the lines of premier as­so­ci­a­tions like CII and FICCI. We also an­nounce the open­ing of re­gional chap­ters of CERA in Ma­ha­rash­tra, West Ben­gal, Gu­jarat, Tamil Nadu and Pun­jab, and more such an­nounce­ments will be made dur­ing the year.”

“We in­tend to work closely with the Gov­ern­ment on pol­icy is­sues, in­ter­act with thought lead­ers, for en­hanc­ing ef­fi­cien­cies, com­pet­i­tive­ness and growth op­por­tu­ni­ties in our in­dus­try through a range of spe­cial­ized ser­vices and strate­gic global link­ages. De­vel­op­ing mar­kets are ex­pe­ri­enc­ing a huge de­mand and we are re­ally grow­ing,” he added.

Rishi Raj Agar­walla, CERA’s Re­gional Head of Ma­ha­rash­tra, and MD of In­fra­con Re­sources & De­vel­op­ment Pvt. Ltd.,

stressed on the ne­ces­sity of le­gal frame­work for rental com­pa­nies. He sug­gested a model le­gal for­mat for rental com­pa­nies to avoid pay­ment is­sues with project com­pa­nies/con­trac­tors. “We have a long jour­ney ahead of us. CERA’s aim is to dis­cuss prob­lems of rental com­pa­nies and find so­lu­tions within a le­gal frame­work, as is the prac­tice in the USA. We need to put things down on a stamp pa­per for a bal­anced agree­ment that will also ad­dress con­tentious is­sues such as idle hours of the ma­chines, break­down hours, etc. There must be a clause to pro­tect rental com­pa­nies from fac­ing pay­ment cuts by clients in case of higher fuel con­sump­tion, and such like. CERA aims to make a le­gal frame­work per­ma­nent across all mem­bers.”

Su­chit Agar­wal, Found­ing Mem­ber of CERA and MD & CEO of RV In­fras­truc­tural Pvt Ltd,

said, “The mar­ket is grow­ing un­der Modi’s gov­ern­ment, and all new mar­ket de­vel­op­ments are com­ing on the CERA plat­form and we must all share our views. We are grate­ful to ACE; it has been sup­port­ing us by rep­re­sent­ing us at other CERA meets.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.