AVTEC: Customers want feature-rich products and genuine innovation in Wheel Loaders and Tippers
The right mix of features, performance, reliability, minimum downtime and low cost of ownership are driving customer choice in Wheel Loaders and Tippers. The management of innovation for large OEMs in this industry is complex as these organisations are dependent on aggregate manufacturers to innovate and deliver continuous product improvements. The task is tough as it involves managing technological factors across the entire value chain, which is beyond the traditional boundaries of the firm.
To drive such innovative activity, the large OEMs depend on critical suppliers like AVTEC - one of the largest manufacturers of powertrain and precision-engineered products in India, to suggest improvements and solutions, which will improve the performance of the equipment. AVTEC, at its off-highway unit at Hosur, with fully equipped tech-centre, has been designing, developing, and supplying Wheel Loader transmissions for more than three decades now, and enjoys a major market share in this segment. Says Prabhakar Kadapa, CEO & MD, AVTEC Limited, “It is the duty of critical aggregate manufacturers to come up with genuine solutions that meet performance expectations and improve reliability of the equipment in order to provide end-users with minimum downtime and maximum productivity.”
“The OEMs leverage their experience and expertise to supply equipment that performs relentlessly in any demanding terrain. AVTEC is the first partner of choice for large off-highway OEMs as the company believes in co-creating innovative products and in upgrading existing products so that they give optimum performance,” he adds.