Alpha Services: Looking at Strategic Partnerships
Recently, the IMF projected a growth rate of 7.3% in 2018 and 7.5% in 2019 compared to 6.7% in 2016. High oil prices and strict vigilance on loans are a few factors that are affecting growth of the CE industry, but we are still outperforming China’s current growth rate of 6.6%. The government’s implementation of RERA is gradually starting to reap benefits for all stakeholders. Safety is being given priority, which will convince developers to invest in machines not only on the basis of their price, but quality, safety and performance too. Alpha plans to use these opportunities to give India and the world the best tools for material handling.
Alpha’s business has two verticals: The first provides fixed tower cranes (FTC), mobile tower cranes (MTC), and cell on wheels (COW’s). Our fixed tower cranes are of the highest quality as we only use S355 European standard structural steel to fabricate the masts. This high-strength steel is also used in structural fabrication of power plants, mining and earth-moving equipment, bridges etc. Apart from the steel, we import most of the crucial parts of the crane from Italy, Portugal and China. Our prices are competitive, but the features of the cranes are often enough to give us an edge over our competitors. Implementation of RERA for commercial and residential projects is giving our business a big boost in the realty sector. Alpha currently sells three models of mobile tower cranes, namely, SP-453, TC-453, and 24-30. Out of the three, the SP-453 is tractor-mounted, while the other two can be easily manoeuvred with the help of another tractor or backhoe loader. Renowned builders such as BG Shirke and Dilip Buildcon have a healthy number of our machines in their inventory.
Currently, we have over 1000 MTCs and 72 FTCs working across India, and we plan to double the number in the next two years. We will do this by partnering with new and upcoming rental companies that have a good relationship with Infra companies such as L&T, AFCONS, J Kumar etc. We are supplying our COWs to Airtel, Idea and to the Reliance Group.
Our second source of revenue comes from our Goliath and EOT crane division, besides which, we also manufacture Transfer Trolleys & Traversers. Alpha is a very reputed name in Goliath & EOT cranes as we understand and dissect customer requirements and give the right solution. All our cranes are CE and ISO 9001:2015 compliant. We are manufacturing Goliath Cranes up to 250 tons and EOT cranes up to 200 tons. Some of our esteemed clientele include COFMOW, L&T, ESCORTS, SAIL, BHEL, Simplex, to name a few, and six of our 150-ton Goliath cranes are assisting MMRDA at the Bandra Casting Yard in Mumbai.
With the implementation of RERA and GST and the waning ripple effects of demonetization, India is ready to take the world by storm and we want to be right in the middle of it.
Looking at the upward trend in the construction industry and the gradual rise in the realty sector, we are quite positive about the growth prospect of the construction equipment industry of India, writes Rishab Gandhi, Marketing Executive, Alpha Services.