Al­pha Ser­vices: Look­ing at Strate­gic Part­ner­ships

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Re­cently, the IMF pro­jected a growth rate of 7.3% in 2018 and 7.5% in 2019 com­pared to 6.7% in 2016. High oil prices and strict vig­i­lance on loans are a few fac­tors that are af­fect­ing growth of the CE in­dus­try, but we are still out­per­form­ing China’s cur­rent growth rate of 6.6%. The gov­ern­ment’s im­ple­men­ta­tion of RERA is grad­u­ally start­ing to reap ben­e­fits for all stake­hold­ers. Safety is be­ing given pri­or­ity, which will con­vince de­vel­op­ers to in­vest in ma­chines not only on the ba­sis of their price, but qual­ity, safety and per­for­mance too. Al­pha plans to use these op­por­tu­ni­ties to give In­dia and the world the best tools for ma­te­rial han­dling.

Al­pha’s busi­ness has two ver­ti­cals: The first pro­vides fixed tower cranes (FTC), mo­bile tower cranes (MTC), and cell on wheels (COW’s). Our fixed tower cranes are of the high­est qual­ity as we only use S355 Euro­pean stan­dard struc­tural steel to fab­ri­cate the masts. This high-strength steel is also used in struc­tural fab­ri­ca­tion of power plants, min­ing and earth-mov­ing equip­ment, bridges etc. Apart from the steel, we im­port most of the cru­cial parts of the crane from Italy, Por­tu­gal and China. Our prices are com­pet­i­tive, but the fea­tures of the cranes are of­ten enough to give us an edge over our com­peti­tors. Im­ple­men­ta­tion of RERA for com­mer­cial and res­i­den­tial projects is giv­ing our busi­ness a big boost in the realty sec­tor. Al­pha cur­rently sells three mod­els of mo­bile tower cranes, namely, SP-453, TC-453, and 24-30. Out of the three, the SP-453 is trac­tor-mounted, while the other two can be eas­ily ma­noeu­vred with the help of an­other trac­tor or back­hoe loader. Renowned builders such as BG Shirke and Dilip Build­con have a healthy num­ber of our ma­chines in their in­ven­tory.

Cur­rently, we have over 1000 MTCs and 72 FTCs work­ing across In­dia, and we plan to dou­ble the num­ber in the next two years. We will do this by part­ner­ing with new and up­com­ing rental com­pa­nies that have a good re­la­tion­ship with In­fra com­pa­nies such as L&T, AFCONS, J Ku­mar etc. We are sup­ply­ing our COWs to Air­tel, Idea and to the Re­liance Group.

Our sec­ond source of rev­enue comes from our Go­liath and EOT crane di­vi­sion, be­sides which, we also man­u­fac­ture Trans­fer Trol­leys & Tra­versers. Al­pha is a very re­puted name in Go­liath & EOT cranes as we un­der­stand and dis­sect cus­tomer re­quire­ments and give the right so­lu­tion. All our cranes are CE and ISO 9001:2015 com­pli­ant. We are man­u­fac­tur­ing Go­liath Cranes up to 250 tons and EOT cranes up to 200 tons. Some of our es­teemed clien­tele in­clude COFMOW, L&T, ES­CORTS, SAIL, BHEL, Sim­plex, to name a few, and six of our 150-ton Go­liath cranes are as­sist­ing MMRDA at the Ban­dra Cast­ing Yard in Mum­bai.

With the im­ple­men­ta­tion of RERA and GST and the wan­ing rip­ple ef­fects of de­mon­e­ti­za­tion, In­dia is ready to take the world by storm and we want to be right in the mid­dle of it.

Look­ing at the up­ward trend in the con­struc­tion in­dus­try and the grad­ual rise in the realty sec­tor, we are quite pos­i­tive about the growth prospect of the con­struc­tion equip­ment in­dus­try of In­dia, writes Rishab Gandhi, Mar­ket­ing Ex­ec­u­tive, Al­pha Ser­vices.

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