Jahia Solutions Group announces new release of jExperience

Jahia Solutions Group has announced a new release of jExperience, powered by Apache Unomi, the open source customer data platform (CDP) that allows businesses to collect and analyse first-party customer data, segment audiences, and personalise content – all on the existing content management system (CMS).

Serge Huber, chief technology officer at Jahia, said, “With the evolution of consumer behaviour, understanding how to successfully bridge the gap between customer data, digital experiences and personalisation has become increasingly critical for business success, and to properly collect and use first-party customer data. jExperience has been designed to transform your CMS into a DXP that simplifies customer data collection and management, delivering the personalised digital experiences that today’s customers expect.”

Jahia takes the complexity out of customer data collection and management by linking disparate data silos together from across all sales and marketing tools. Jahia users gain insights into customer behaviour to create and deploy repeatable segmentation and personalisation strategies to drive more tailored experiences, build valuable and synchronised journeys, and drive conversion rates.

Apache Unomi, the open source CDP and data foundation of jExperience, was developed in-house at Jahia and then donated to the Apache Software Foundation. jExperience adds enterprise personalisation capabilities so users can easily act on customer data.