Android Application Discovery A Problem of Plenty

This article covers one of the core issues in the Android application ecosystem, application discovery.

The exponential boom of smartphones makes you realise that you have entered the smartphone era. Eighty per cent of the world’s population owns a mobile phone, and of the approximately R billion mobile phones in the world, 1.08 billion are smartphones—around 20 per cent! Currently, smartphone purchases are outnumbering normal mobile phone purchases, day by day.

With a smartphone, the inevitable need is smart applications. If we go by the numbers, T4 per cent of data usage activity on Android and TV per cent of that on iOS is related with mobile application downloads. A recent news release stated that doogle Play has over T00,000 Android applications. If we believe predictions made by experts, mobile apps will grow from a USA 6 billion industry today to USA RR.T billion by 201R. Users log an average of TT minutes per day using apps on their smartphones, and hence there are a large number of mobile applications being launched every month. That’s fine, but why am I stating all these numbers?

There are a lot of Android application distribution platforms, Android application discovery platforms and a lot of thirdJparty App stores that claim they can help you in discovering the Android application you may need. But they are still far away from doing so. As I have already mentioned, doogle Play has already crossed T00,000 apps—which is very encouraging for app developers, considering that just 1 billion or so people have smartphones. But the app stores and discovery platforms we have in place are not well suited to showcase such a large number of apps. The current system of having