Developers and users can interact on Google Play

Google is doing its bit to ensure that the developer and end user gap is bridged as much as possible. The search giant has said that from now on, all Google Play developers will be able to reply to user reviews. This is being done with the aim of strengthening ties between developers and users, which will help them work on improving their apps.

Commenting on the move, Ellie Powers from the Google Play team wrote in a blog post, “We’re happy to announce today that all developers on Google Play can now reply to user reviews. You can reply to user reviews in the Google Play Developer Console, and your replies are shown publicly below the corresponding user review on Google Play. Users receive an email notification when you reply and can either reply to you directly by email, or update their review if they choose to do so — though keep in mind that users are not obligated to update their reviews. You can also update your reply at any time.”

This is not very new to Google. Back in June 2012, this feature was introduced for top developers only. Now, after almost an year, the company has extended it to all developers. The company has also shared some guidelines on

this matter with developers.