“ZTE is customising smartphones for Indian users”

In a bid to cash in on the booming smartphone market in India, ZTE India is taking a step towards ‘massive expansion’, launching its first exclusive ‘experience zone’. This zone has been created in Gurgaon, and will enable smartphone lovers to look at and get a feel of ZTE’s devices. The company seems to be optimistic about the market despite the slowdown that the telecom industry is experiencing. ZTE will focus on 4G, high-end devices and phones based on newer platforms including the latest versions of Android and the Firefox mobile operating system. Diksha P Gupta from Open Source For You spoke to Amit Saxena, marketing director, ZTE, about the company’s strategy in India and its future plans.

Amit Saxena, marketing director, ZTE