Leveraging the magic of FOSS

In a short span of time, the IT team at Dish TV realised the need to handle its bulk mailing activities in order to streamline its business growth strategies. “It started in early 2000—as the number of subscribers rose, it got difficult to tackle the mailing activities associated with business promotion. It was then that TechnoInfotech offered us an open source solution to help manage our business promotion mailing requirements, which involved handling 5-6 million mails per month. By creating a customised solution to suit our unique needs, we benefited in the long-term. Initially, we were thinking of a hosted solution. However, deploying this open source solution was a one-time cost and the overall management of the set-up is outsourced to the vendor. We have saved a lot considering the annual cost of a hosted solution. We are now able to use the system for additional load without any extra cost. Today, our requirements have scaled up to almost four times the initial volume. We are also using Kennel, an open source application used for SMS pushing and also used as an antispam gateway, from Barricade,” says Manprit Singh, DGM, IT Infrastructure, Dish TV.