Monetisation–a critical issue

There are some industry experts who feel the mobile gaming industry is at a very nascent stage in India. Pradeep I S N, who set up the production and research division of the CGManifest Group, feels that in India, people are more interested in free games than in purchasing games via the mobile. “Monetisation is a critical issue for any game entering the Indian market. With free games, we can’t go beyond a limit in the market. If we consider the existing opportunities for mobile games developers in India, the majority of them are not into creative product development. Many local and global companies appoint people in India for portability tasks, pixel art-based tasks and a few other bulk jobs but there is very little hiring of developers for core games development. The logic part of most of the games is developed abroad, sent to India for certain post-development, release phase work before the actual release,” says Pradeep.