Market your game to succeed

At a time when there are innumerable companies that are publishing games, what gives one that extra edge over others? Industry leaders believe good marketing is very helpful. “Rather, I will go on to say that in the current scenario, marketing is a must, but it’s not important whether the budget is small or big. What is required is smart marketing and smart promotion, as most games nowadays are digital; so by using the Internet and social media as platforms for marketing, one can get good end results,” says Rohit.

Marketing has a very vital role to play. There are so many apps in an app store that people will generally not bother about any till they get to know that it is great, feels Illyas. “Getting the initial number of users and satisfying them again and again, so that they share their experience with their friends, is very vital. There has to be a plan (and budget) set aside for aggressive marketing. After all, we need people to know about the app, and to do that, we need to let them know that the app exists. And for that, marketing is the most appropriate way,” says Illyas.

So are you ‘game’ to make your mark in the mobile games development segment?