Step 7: Aggressively promote the book

Wait, you are not done yet! There is one more step; you need to aggressively promote your book. Here are some ideas: Request potential reviewers to write reviews (in magazines, blogs or Amazon.com) Reach out to potential bulk purchasers of your book (such as libraries and training institutes) Reach out to your readers (by writing articles, speaking at conferences, etc) Promote your book online (create a supporting book website, tweet or blog) You may find it uncomfortable promoting yourself. But ask yourself this question, “If I don’t tell the world about my book, how will readers know about it and buy it?” If you don’t spread the word about your book, who else will? So, relax. It is okay to blow your own trumpet once in a while!