Open source has extended its reach to all spheres of human endeavour, and business is no exception. CampaignChain is a very handy tool for organising online marketing activities. With a little bit of imagination, this tool can be used to manage social cam

When every other person is trying to run a business of their own, marketing becomes a must. Be it a start-up or an established firm, everyone depends on marketing to grow their business. And the Web is currently one of the fastest growing marketing platforms. Facebook, Twitter, LinkedIn and Google+—all cater to the growth of businesses by providing platforms for advertisements. However, the downside is that it is quite hard to manage one’s online marketing efforts. That’s exactly why a group of open source enthusiasts have launched CampaignChain, a tool for managing digital marketing campaigns.

CampaignChain is an open source campaign management software to plan, execute and monitor a digital marketing campaign across multiple online communication channels, which include Twitter, Facebook, Google Analytics, or third party CMSs, e- commerce and CRM tools. The key features of CampaignChain are planning, execution and monitoring. The ‘Planning’ module includes defining goals/milestones, scheduling a campaign, and viewing and modifying the campaign activities and operations using an interactive time line. Automatic execution of a scheduled activity, collection of data for analysis and automatic notifications in case of errors, come under the ‘Execution’ module. The ‘Monitoring’ module comprises the Analytics Report covering the number of Facebook ‘likes’, comments, number of Twitter re-tweets and so on. The Budget Report defines the budget spent per channel, and the Sales Report is integrated with CRM and other tools to view and analyse leads generated by each campaign.