Enterprise mobility
Enterprise mobility is still largely unexplored and untapped. This potential market is too big to ignore. Ubiquitous mobile and Internet usage implies unlimited opportunities in this space. A massive growth has been observed in the sale of smartphones and tablets. With capabilities like quad core processors, decent memories and bigger screen sizes, smart devices are ideal for personal and professional use. Gadgets owned by the target user –- employees, partners, distributors, contractors and customers -– are currently smarter than the technology options being provided by enterprises, which is a huge challenge for the latter. Organisations are trying hard to come up with an efficient, secure, and usable process that acts as a catalyst across multiple platforms to meet the expectations and demands of the target users.
Enterprise users (CEOs, CIOs, CTOs, executives, sales representatives, employees, etc) are looking for their structured or unstructured data (presentations, documents, contact details, agreements, statement of work, etc) on mobile devices, either online or offline. The users’ demand for anytime, anywhere accessibility of data on a mobile is the key to next generation mobile apps.
Leading mobile platforms already provide personalisation on mobile devices. A single device can have personal as well as professional data with adequate security enforcement.