Google re­shapes into hardware com­pany with Pixel phone

OpenSource For You - - Fossbytes -

Google has un­veiled its first ever ‘made by Google’ smart­phone, called the Pixel. The new hand­set has brought the search gi­ant into the boom­ing smart­phone hardware mar­ket, which al­ready has Ap­ple and Sam­sung as the lead­ers.

The Google Pixel is the world’s first smart­phone with the An­droid 7.1 Nougat OS. It in­cludes Google As­sis­tant, which lets users have nat­u­ral con­ver­sa­tions with Google and find an­swers to their real-life ques­tions. Ad­di­tion­ally, Google is of­fer­ing pre-in­stalled Google Duo and Allo apps to give an ad­vanced com­mu­ni­ca­tion ex­pe­ri­ence.

De­vel­op­ers would get a chance to in­te­grate their apps with Google As­sis­tant some time in the fu­ture. How­ever, the ex­pe­ri­ence is so far lim­ited to Google’s core apps and ser­vices.

While the soft­ware side of Pixel is novel and in­no­va­tive, its hardware is just an­other high-end of­fer­ing. The smart­phone comes in two dif­fer­ent vari­ants, with 12.7cm (5-inch) and 13.9cm (5.5-inch) AMOLED dis­play op­tions. Ad­di­tion­ally, there is the lat­est Qual­comm Snap­dragon 821 chipset and up to 128GB of stor­age.

The phone also comes with a 12.3-megapixel pri­mary cam­era sen­sor with PDAF and LDAF tech­nolo­gies and an f/2.0 aper­ture. Google claims that these in­puts en­able the smart­phone to of­fer the ‘best rear cam­era’ ex­pe­ri­ence.

The Pixel starts at US$ 649 in the US (` 57,000 in In­dia) to ri­val Ap­ple iPhone 7 and Sam­sung Galaxy S7.

Although the Pixel is a fresh of­fer­ing in the smart­phone mar­ket, it is not the first at­tempt by Google. The com­pany had ear­lier launched sev­eral An­droid based mo­bile de­vices un­der its Nexus brand. Like­wise, it had even ac­quired Mo­torola in 2011 (which it later sold to Len­ovo in 2014) to man­u­fac­ture smart­phones with a vanilla An­droid ex­pe­ri­ence.

That be­ing said, the Pixel is a ma­jor step to help Google reach new lev­els. It might not at­tract the masses but could en­able the com­pany to make a dent in the smart­phone mar­ket, which is pre­dicted to hit US$ 2 bil­lion in sales in 2020.

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