Mak­ing Sense not Sen­sa­tions!

Outdoor Asia - - Front Page -

In or­der to un­der­line the true ob­jec­tives of jour­nal­ism and free it from the shack­les of mean­ing­less sen­sa­tions, The Hindu, one of the most re­spected English dailies of the coun­try, went live with an ex­ten­sive OOH cam­paign; a cam­paign which with its strong creative copies and a straight for­ward tone, urged read­ers to make a wise choice and switch to a smarter news­pa­per.

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